They often have surf carnivals where they raise money for equipment and also we have the Australian Iron Man competition where participants have to do a marathon of different water/beach activities and compete against each other for the Iron Man trophy. When we were at Coolum Beach the other weekend they had an Iron Man carnival being held there. There was even a helicopter in the air over the water with cameras to get all the action as it was happening. If you wanted more info about these Iron Man activities just google it.

